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The Fly in the Urinal For example, manufacturers have been able to innovate cleaner urinals for public conveniences — not through technological wizardry, but by simply printing a life-size image of a fly onto the porcelain. Nudge outlines two opportunities: Either play on the fallacies and biases that pattern our automatic lazy thinking see list further down , Or jolt people into reflective thinking by providing them with a new way of thinking about something see examples immediately below For example; Want to increase organ donations?

Guiding Forces

Then opt drivers in to the scheme by default, but give them the option of opting out on drivers licence application forms but include information about how many people are waiting on waiting lists for a transplant Want to reduce personal debt? Then mandate that credit card companies include how much people would end up paying if they only paid the minimum amount Want to improve retirement saving?

Then offer a default opt-in for a simple pension plan for employees and self-employed Want to decrease healthcare costs? Then incentivise patients to waive their rights to sue physicians and hospitals Want to decrease pollution?

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The Brand Genetics Take Although Nudge is mostly about policy innovation, rather than product or service innovation, it is a useful reminder that any consumer-focused innovation project should begin with understanding how consumers choose. Author Paul Marsden. Speed Summary: Empathy March 13, Speed Summary: Applied Empathy March 5, Speed Summary: Heartificial Empathy February 14, Sunstein and Richard H.

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Thaler, winner of the Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-making Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself.

Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.

Nudge : Improving Decisions about Health, Wealth, and Happiness (Updated) [Paperback]

A must-read for anyone who wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics.

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Nudge: Improving Decisions About Health, Wealth and Happiness [Speed Summary] – Brand Genetics

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Richard H Thaler

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Offer investment vehicles that provide automatic portfolio rebalancing. View all New York Times newsletters. Many of the suggestions Thaler and Sunstein make, in contexts like savings and mortgages and credit cards, amount to calls for greater disclosure what did all of those credit card fees total last year? Surely no one except the companies making the profits would oppose more disclosure and clearer information.


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  • And the authors occasionally strike a false note. Oddly, they accept the seemingly conflicting view that the threat of lawsuit is expensive because it leads doctors to prescribe unnecessary tests. They also simply assume that if the law were changed to allow patients to give up this right, the market would still let them retain it if they wanted.


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    • But try getting a brokerage account without signing away the right to sue your broker. For that we should all applaud loudly. Tell us what you think. Please upgrade your browser. See next articles.